Crystal Jade expanded regionally and opened its first overseas outlet-Crystal Jade Palace Restaurant in Ho Chi Minh City back in 2001. The flagship gained its loyal following over the years, pique by its success, a second Crystal Jade Palace Restaurant opened to much fanfare in 2014 at JW Marriott Hotel.
In 2015, the group inked a franchise agreement with the biggest restaurant operator in the country- Golden Gate Group, and made its entry into Da Nang with Crystal Jade Kitchen. Ho Chi Minh City will welcome 3 Crystal Jade Kitchen outlets in July 2016, bringing casual Cantonese cuisine to the masses. With the established foothold in the Vietnamese market, Crystal Jade is well positioned to roll out further expansion plans in the country for the years to come.
To date, the award-winning group owns and operate over 100 outlets across 25 major cities with 5 core dining concepts across Asia Pacific, including its fine dining concepts highlighting traditional Cantonese and Southern Chinese Jiang Nan Cuisine in United States.
Crystal Jade currently has over 4,800 staffs across the region and serves more than 2 million diners every month.